Jose Luis De Las Heras
Connecting SEO, Travel Tech, and Operations to Build Better Digital Experiences.
I build data-driven SEO strategies to grow organic traffic and leads. I combine technical SEO skills with 10+ years working in complex travel tech systems (payments, platforms, and operations).
I started my career in TV production, working on national TV news, Formula 1, and sports TV shows, gaining experience in live production, video editing, and broadcast coordination. Later, I moved to the UK and worked in the IT and travel industry, first as a Booking Support Manager and then as a Payment Manager, where I spent 10 years helping global airlines and travel agencies improve their payment systems. After a one-year career break traveling the world, I shifted my focus to a more customer-oriented side of travel. Now, I design unique travel experiences, creating itineraries for remote destinations and working with local providers to manage logistics and offer culturally immersive adventures.
SEO Specialist
Recent projects include building SEO strategies for eCommerce and B2B websites, combining technical audits, keyword research, and content planning to improve visibility and conversions. I specialise in site architecture, on-page optimisation, and data-led reporting across tools like GA4 and Google Search Console.
Work Experience
Explore my career journey in media production, travel logistics and Payments. From optimizing global payment solutions to designing travel itineraries, my expertise ensures efficiency and impact.
Travel Experience
Recent projects include crafting off-the-beaten-path travel experiences in destinations such as Eritrea, Madagascar and Turkmenistan. I specialise in itinerary design, cost management, and local partnerships to create culturally immersive travel experiences.
SEO Specialist
Helping brands enhance online visibility through data-driven keyword research, on-page SEO, and technical optimization.
Travel Logistics & Planning
Custom-designed travel experiences for remote destinations, with expertise in budgeting, logistics coordination, and destination research.
Payment Solutions & eCommerce
Specialist in travel payment systems, optimizing cross-border transactions and reducing costs for online travel agencies and service providers.
Video Editing
Creating high-quality travel videos that capture the essence of destinations.
Let’s Work Together!
Explored Countries
Traveled to over 70 countries across the Middle East, Central Asia, and West Africa, specializing in off-the-beaten-path destinations.
Expedition Highlights
Completed Tour du Mont Blanc (7 days). Conquered the Three Peaks Challenge (UK). West Highland Way (160 km in 5 days).
Media Experience
Live production, post-production, and editing for global events like National TV News and Sports TV Shows.
Let’s turn your next idea into a real project.
Let’s work together on your next project.