Jose Luis de las Heras

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SEO Specialist & Growth Strategist

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With a foundation in managing complex technical systems: from coordinating global payment APIs at Travelfusion to leading international expeditions; I now apply that same logistical rigor to SEO Strategy at BIGSEO Agency. I build data-driven organic growth strategies for diverse portfolios, ranging from eCommerces to specialized B2B sectors.

SEO Agency Experience
  • eCommerce Growth & ROI: Developing end-to-end SEO strategies for high-volume online ecommerce.
  • B2B Lead Generation: Mapping informational intent to capture business leads.
  • International & Local SEO:  Managing global site folders and Google Business Profiles for local market dominance.
  • Technical SEO: Advanced site audits, crawl budget optimization,  resolving complex indexation issues, architecture optimization, and site migrations.
  • Content Architecture: Strategic intent mapping and resolving keyword cannibalization to build topical authority.
  • AI Implementation: Integrating AI workflows to scale data analysis and content production.

Professional SEO Education

MÁSTER DE SEO - BIG School

Credential Issued: June 20, 2025 Certified by Romuald Fons (CEO of BIG group) and Javier Martínez (Master’s Director)

  • Key areas: Technical SEO, IA for SEO, Migrations, and CRO/SXO.
  • Advanced Stack: Expert proficiency in Ahrefs, Sistrix, Semrush, and Screaming Frog.
  • Technical Implementation: Expertise in HTML, CSS and HTAccess for SEO.
  • Analytics & Reporting: Advanced data visualization using GA4, Google Tag Manager, and Looker Studio.
  • CMS Specialization: Direct on-site optimization for Shopify, WordPress, Magento, and Prestashop.

Official University Certification

Advanced Professional SEO Certification  Universidad Europea Miguel de Cervantes (UEMC)

  • Academic Load: 30 ECTS (750 hours).
  • Completion Date: July 14, 2025.
  • Scope: Comprehensive training covering everything from SEO for SaaS and Multimedia to CRO (Conversion Rate Optimization) and SXO (Search Experience Optimization).

Let’s build a data-driven strategy for your business.

Contact me

My SEO Toolkit

Technical SEO

  • Log Analysis.
  • Crawl Budget Optimization.
  • WPO & Core Web Vitals.
  • Schema & Structured Data.
  • Migration Management.

Strategy & Content

  • Intent Mapping.
  • Inbound Marketing.
  • Content Marketing.
  • Copywriting SEO.
  •  AI for SEO & LLM Opt.

Tools & Platforms

  • ScreaminFrog / Ahrefs / Sistrix / Semrush.
  • GA4 & Google Search Console.
  • Looker Studio & GTM.
  • Shopify / WordPress.

View My Technical SEO Certifications

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Jose Luis de las Heras
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